This pavilion is conceived as a shared space bringing together organisations actively committed to supporting the music ecosystem. It will address several key topics for industry professionals, including innovation, professional training, social protection and regional development.

Under this collective banner serving the sector and its stakeholders, you will have the opportunity to meet: 

🔹 Audiens – Thursday 19 & Friday 20 March
🔹 France Travail – Friday 20 March
🔹 Illusion & Macadam – Thursday 19 & Friday 20 March
🔹 Omnia Culture – Saturday 21 March
🔹 Thalie Santé – Thursday 19, Friday 20 & Saturday 21 March

🔹 FOCUS ON AIX-MARSEILLE-METROPOLE
Métropole Aix-Marseille-Provence renews its support for Babel Music XP, the leading international professional gathering taking place from 19 to 21 March at Friche Belle-de-Mai (Marseille). This partnership fully reflects the Metropolis’ strategy to enhance its attractiveness and international profile. As France’s largest metropolitan institution, comprising 92 municipalities and nearly 1.9 million inhabitants, the territory benefits from a unique strategic positioning: it is France’s second diplomatic hub and, after Paris, the country’s primary gateway for exchanges with the Mediterranean and Africa.

From local to international, from emergence to influence, the Aix-Marseille-Provence Metropolis and its partners are working to promote talent in the music industry. Come and meet your dedicated contacts at the Agora XP Pavilion to discuss all your needs:
🔹 Aix-Marseille-Provence Metropolis with the Soft Landing Programme and its regional economic developers
🔹 L’Accélérateur M
🔹 Marseille Innovation

The full programme of their activities is available on their Metropolis website

DISCOVER A PREVIEW OF THE PROGRAM 👇

Thursday 19 March

3.30pm : Focus Spedidam: Performers, the digital economy and project support
6.30pm : Digitizing and Monetizing Event Accreditations: OandB/Oscar’s e-Badge Solution

Friday 20 March

11.30am: Aix-Marseille-Provence as a Euro-African hub for the Cultural and Creative Industries: the engagement of entrepreneurs from the Africalink network
12.30pm : PAM with French Institute : When music crosses the riverbanks
2.30pm: Metropolitan cultural policy and the Cultural and Creative Industries (CCI)
3.30pm : Vision Diversité : Innovating in international collaboration
4.30 pm : PAM with Relais culture Europe : European funding in the area of Euro-Mediterranean cooperation

Saturday 21 March

12:30pm – Exploring opportunities in the fast-growing Portuguese music market.