Designed as themed shared spaces, the pavilions bring together organisations committed to the key topics and challenges shaping the music industry. Each pavilion highlights the actors who are actively shaping the future of the sector.
These spaces serve as true meeting points and anchor hubs at the heart of the professional trade fair.
Discover the programme!
PAVILION PUBLIC XP
PAVILION PUBLIC XP
Imagined and curated by BILL-A, in partnership with Babel Music XP, this new pavilion is the professional meeting point for organisations that work with their audiences on a daily basis: museums, theatres, festivals, public authorities, producers, third places, ticketing providers, and tourism and leisure stakeholders.
At the heart of the marketplace, the PUBLICS XP pavilion offers three days to:
🔹 Discover innovative solutions through live demonstrations and targeted speed meetings
🔹 Gain insights from in-depth conferences led by industry experts
🔹 Develop practical skills through hands-on workshops with immediately applicable tools
🔹 Connect with peers and meet key players from the cultural ecosystem
🔹 Rethink audience experiences to make them more inclusive, seamless, and immersive
🔹 Enjoy a friendly professional event punctuated by informal gatherings: drinks, evening events, concerts, and exhibition visits
The PUBLICS XP Pavilion is a privileged space where solutions, institutions, and experts come together.
DISCOVER A PREVIEW OF THE PROGRAM 👇
THURSDAY, MARCH 19
11:00 AM – Conducting an Audience Study: Where to Start ?
With Elias Lecocq (Praxis Culture) & Loris Ternynck (Arenametrix).
How can you better understand your audiences using complementary tools? This workshop offers an introduction to audience research, CRM systems, and data analysis, exploring their roles and how they work together. Through discussions and practical examples, you will leave with clear guidelines tailored to your organisation.
2:00 PM : Billy Demo
3:00 PM – Marketing Automation: How Does It Work in Practice ?
With Pauline Consonetti & Mirabelle Bergère (Line de mir) and Ariane Ohayon Demerville (Qweekle).
What if your communication worked for you 24/7? Large-scale personalisation, automated audience loyalty, and additional revenue without extra effort — discover in practical terms how automation is transforming cultural venues.
4:00 PM : Intence Demo
5:00 PM – Diversifying Cultural Revenue: How Can You Reduce Dependence on Public Funding ?
With Adrien Joly (Licorne Culture) & Les Grandes Tables.
In a rural setting, the Festival de La Roque d’Anthéron has developed a largely self-financed model. Ticketing, sponsorship, and catering have become key drivers of sustainable and complementary revenue streams — as confirmed by Les Grandes Tables, a long-standing partner of cultural venues for over 20 years.
FRIDAY, MARCH 20
11:00 AM – Outsmarting Hackers: Understanding Cyberattacks and Protecting Your Data
with Aurélien Gaurel (Résolutions) & Marine Cordaro (Mailinblack).
Ticketing systems, mailing tools, contact databases, collaborative platforms — cultural organisations are on the front line when it comes to cyberattacks. This workshop will help you understand the most common threats, how they operate in practice, and their potential impact. You will also identify simple, sector-adapted solutions and leave with practical best practices to implement within your organisation.
3:00 PM – Authentic Sensory Experiences: How to Spark Genuine Emotion Among Audiences
With Laura Albrier (Studio Mille Feuilles) & Thibault Paquin (Celebrating Life).
Creating sincere, uncontrived emotion — this is the ambition of Studio Mille Feuilles and Celebrating Life. By activating all five senses, they turn audiences into active participants and transform experiences into immersive and meaningful encounters
4:00 PM : Intence Demo
5:00 PM – Responsible AI: Protecting Your Data and Reducing Your Impact
With Corinne Lefebvre (BILL-A) & Célisiane Rosius (Les Épaulettes).
Understanding how generative AI works in order to better control its uses — it’s possible. Identifying data-related risks, protecting your organisation’s and audiences’ information, and adopting responsible practices — it’s essential. Integrating eco-design principles to reduce the environmental impact of digital technology — it’s urgent.
5:30 OM : RNDV DEMO
MORE PAVILIONS TO COME …