Designed as themed shared spaces, the pavilions bring together organisations committed to the key topics and challenges shaping the music industry. Each pavilion highlights the actors who are actively shaping the future of the sector.
These spaces serve as true meeting points and anchor hubs at the heart of the professional trade fair.
Discover the programme!
PAVILION PUBLICS XP
PAVILION AGORA XP
PAVILION TECHNIC XP
PAVILION PUBLICS XP
Imagined in partnership with BILL-A, this new pavilion is the professional meeting point for organisations that work with their audiences on a daily basis: museums, theatres, festivals, public authorities, producers, third places, ticketing providers, and tourism and leisure stakeholders.
At the heart of the marketplace, the PUBLICS XP pavilion offers three days to:
🔹 Discover innovative solutions through live demonstrations
🔹 Gain insights from in-depth conferences led by industry experts
🔹 Develop practical skills through hands-on workshops with immediately applicable tools
🔹 Connect with peers and meet key players from the cultural ecosystem
🔹 Rethink audience experiences to make them more inclusive, seamless, and immersive
🔹 Enjoy a friendly professional event punctuated by informal gatherings: drinks, evening events, concerts, and exhibition visits
The PUBLICS XP Pavilion is a privileged space where solutions, institutions, and experts come together.
DISCOVER A PREVIEW OF THE PROGRAM 👇
THURSDAY, MARCH 19
10am: Guidap Demo – Unified Ticketing & Shop Software
11am: Understanding and developing your audience: where to begin ?
12pm: How can you give your events every chance to succeed with France Billet ?
1pm: Diptick : What if your ticketing system became a true driver of visitor experience?
2pm: Turning Ticketing into a True Growth Lever with Billy
3pm: Marketing Automation: How does it work in practice?
4pm: Intence – Let’s simplify the customer journey
5pm: Diversifying revenue: how can organizations reduce their dependence on public funding?
FRIDAY, MARCH 20
10am: Centralise your ticketing across all your cultural venues thanks to Secutix
11am: Outsmarting hackers : understanding cyberattacks and protecting your Data
12pm: Supersoniks and SoTicket: an ecosystem designed for cultural venues
1pm: Responsible ridesharing and connections for events
2pm: Tickamore, a modern and modular ticketing solution
3pm: Non-artificial sensory experience: how to stir emotions in audiences?
4pm: Hands Ticketing: making culture accessible to everyone
5pm: Responsible AI: protecting your data and reducing your Impact
PAVILION AGORA XP
This pavilion is conceived as a shared space bringing together organisations actively committed to supporting the music ecosystem. It will address several key topics for industry professionals, including innovation, professional training, social protection and regional development.
Under this collective banner serving the sector and its stakeholders, you will have the opportunity to meet:
🔹 Audiens – Thursday 19 & Friday 20 March
🔹 France Travail – Friday 20 March
🔹 Illusion & Macadam – Thursday 19 & Friday 20 March
🔹 Omnia Culture – Saturday 21 March
🔹 Thalie Santé – Thursday 19, Friday 20 & Saturday 21 March
🔹 FOCUS ON AIX-MARSEILLE-METROPOLE
Métropole Aix-Marseille-Provence renews its support for Babel Music XP, the leading international professional gathering taking place from 19 to 21 March at Friche Belle-de-Mai (Marseille). This partnership fully reflects the Metropolis’ strategy to enhance its attractiveness and international profile. As France’s largest metropolitan institution, comprising 92 municipalities and nearly 1.9 million inhabitants, the territory benefits from a unique strategic positioning: it is France’s second diplomatic hub and, after Paris, the country’s primary gateway for exchanges with the Mediterranean and Africa.
From local to international, from emergence to influence, the Aix-Marseille-Provence Metropolis and its partners are working to promote talent in the music industry. Come and meet your dedicated contacts at the Agora XP Pavilion to discuss all your needs:
🔹 Aix-Marseille-Provence Metropolis with the Soft Landing Programme and its regional economic developers
🔹 L’Accélérateur M
🔹 Marseille Innovation
The full programme of their activities is available on their Metropolis website
DISCOVER A PREVIEW OF THE PROGRAM 👇
Thursday 19 March
3.30pm : Focus Spedidam: Performers, the digital economy and project support
6.30pm : Digitizing and Monetizing Event Accreditations: OandB/Oscar’s e-Badge Solution
Friday 20 March
11.30am: Aix-Marseille-Provence as a Euro-African hub for the Cultural and Creative Industries: the engagement of entrepreneurs from the Africalink network
12.30pm : PAM with French Institute : When music crosses the riverbanks
2.30pm: Metropolitan cultural policy and the Cultural and Creative Industries (CCI)
3.30pm : Vision Diversité : Innovating in international collaboration
4.30 pm : PAM with Relais culture Europe : European funding in the area of Euro-Mediterranean cooperation
Saturday 21 March
12:30pm – Exploring opportunities in the fast-growing Portuguese music market.
PAVILION TECHNIC XP
Enjoying Babel Music XP? Discover the organisations contributing to its delivery, momentum and success.
These partners and service providers play a key role behind the scenes, helping us ensure the best possible welcome and professional experience throughout the event:
🔹 Heeds – Event management application, production software and database solutions
Thursday 19, Friday 20 & Saturday 21 March
🔹 Shotgun – Next-generation ticketing platform with integrated management and marketing tools
Thursday 19, Friday 20 & Saturday 21 March
🔹 Oscar – Secure access management (badges and wristbands)
Thursday 19 & Friday 20 March
🔹 Fairly – The leading CSR diagnostic tool for the live performance sector
Friday 20 March